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Colonel Harland Sanders first introduced the iconic pressure cooker in 1939 with the intention to serve customers freshly cooked chicken, faster. The Original Recipe, using the Colonel’s world famous secret blend of eleven herbs and spices, was introduced a year later in 1940. The Colonel awards the first KFC franchise to Pete Harman of Salt Lake City in 1952 with a handshake agreement. Since then, KFC (part of YUM! Brands Inc.) has served more than a billion of finger lickin’ good chicken meals annually to consumers in more than 80 countries and territories around the world.
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Since the opening of the first KFC Singapore restaurant at Somerset in 1977, Singaporeans have been wowed by the same great Finger Lickin’ Good taste for 30 years. With 70 stores spread all across the island, KFC is easily accessible to Singaporeans. What’s more, since 1995, Singaporeans were able to enjoy KFC in the comfort of their home with KFC Delivery Service.
We have been evolving the past 30 years to fit the changing lifestyles of Singaporeans. These include product innovations, enhanced store image, uniform changes and marketing programmes that cater to different needs of our customers. (Please see more details on the enclosed pages.)
Our customers played an important part in making KFC a successful household brand in Singapore. Hence, we have invited our customers to celebrate this milestone with us by sharing with fellow Singaporeans how they enjoy their KFC in their most creative way through starring in our television commercials.
“We are really excited at KFC in celebrating our 30th anniversary together with our customers. We have grown immensely with the support of Singaporeans and we trust that we have given Singaporeans great memories of our finger lickin’ good food and experience at our restaurants throughout all these years. At KFC, we believe in giving back to the consumers. As such, we will be giving Singaporeans more reasons to visit KFC with great value offers via coupons. Besides offering fantastic value deals to thank our customers for their support for the past 30 years, we are also involving them in our communications. The response from the customers that came forward to audition for our television commercials was beyond our expectation.” said Mr Michael Gian, CEO of Kentucky Fried Chicken Management Pte Ltd.
The KFC coupons will be available from 1st March 2007, with savings of up to $220.
Viewers will also be involved in this campaign. Simply watch the television commercials on TV and www.kfc.com.sg/vote from 1st March 2007 onwards. Then vote for their favourite commercial via SMS at 91842004 or our website at www.kfc.com.sg vote by 4th April 2007.
10 lucky voters will each win $1000 worth of cash and KFC vouchers*!
The customer(s) featured in the most popular commercial will also win $1000 cash in total.
*Terms & Conditions apply. |
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